1. What WhatsApp's rules say
The WhatsApp Help Center explains that accounts can be banned for spam, scams or activity that puts other users' safety at risk, and points to the acceptable use section of the Terms of Service as the reference.
For businesses, the WhatsApp Business Messaging Policy is more direct: a business may only contact people who gave it their number (or username) and agreed to receive messages, and it must respect every request to stop.
Anyone who gets a message they didn't ask for can report and block the number right from the chat.
2. What usually leads to reports
WhatsApp doesn't publish a list of criteria. As we read the rules, these are the cases that most often lead to reports and restrictions:
- Messages to people who didn't give you their number: a bought list or contacts copied from the internet or from groups.
- The same text to lots of people: one message, often with a link, sent to dozens of contacts.
- Lots of messages with no reply: the number sends far more than it receives, especially right after activation.
- High volume all at once: going from almost nothing to dozens of new conversations on the same day.
- Adding people to groups without asking: people dropped into a group they don't know tend to leave and report it.
- Ignoring people who ask you to stop: continuing to message after someone has asked not to receive any more.
3. What to do
- Get the recipient's permission: message people who gave you their number, through a sign-up, a purchase, a click-to-WhatsApp ad or a quote request.
- Say who you are: in the first message, the business name and why you're writing.
- Give them a way out: offer a simple way to stop receiving messages and respect the request right away.
- Increase volume step by step: especially with a new number. See how the 7-day cycle works.
- For volume, use the official API: high-volume promotional messages belong on the official WhatsApp Business API, with contacts who agreed to receive them.
4. Where WhaMesh fits in
WhaMesh doesn't send campaigns or messages to lists. It warms up a new number for 7 days, with AI-generated conversations between numbers from different businesses, before the number starts handling customers. That doesn't change any of the rules above: a warmed-up number that messages people who didn't ask can be reported and restricted like any other.
Frequently asked questions
What kind of activity usually leads to reports and restrictions?
WhatsApp doesn't publish a list of criteria. As we read it, the most common cases are: messages to people who didn't give you their number, lists that were bought or copied from the internet, the same text to lots of people, lots of messages nobody replies to, adding people to groups without asking and continuing to message after someone asks you to stop.
How can a business send messages without breaking WhatsApp's rules?
Only message people who gave you their number and agreed to receive messages, say who you are in the first message, offer a simple way to stop receiving them and respect that request right away. For high-volume promotional messages, use the official WhatsApp Business API.
How many reports does it take for a number to be restricted?
WhatsApp doesn't publish that number. So don't count on any margin: the safe path is to only message people who asked to hear from you.